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2015 has been the renaissance year for Hoverboards and we saw some of the most innovative ideas being dished out in terms of design and functionality from hoverboard makers around the globe.  Right from top brands like Lexus to small time ones like YoloDeck, everyone has tried a hand at these self-balancing skateboards or mini scooters or segways or whatever you may want to call it.

A company called ArcaSpace from New Mexico has joined the space with a completely innovative product that works well on land, water, snow and even ice.  Though the hoverboard looks completely impractical if not impossible to ride it does not need to be placed on a flat ground or special surface for it to work.  This sets it apart from the the rest of the competitors and puts it in a totally different league.

The ArcaBoard is powered by 36 electric fans, yielding 430 pounds of thrust or 272 horsepower. There’s also some self-balancing tech to keep you from falling off, and it can fly for a whole six minutes on a charge.

Why is search so important?


Thanks to the explosion of digital technology, today’s consumers are becoming more and more reliant on the Internet for purchasing advice. This is especially true when a consumer is looking to purchase a product locally. Long gone are the days when consumers would turn to the local yellow pages to find a prospective company to help serve their need.

Today, more than 60% of consumers use Internet search engines to help them locate a business in their local area. In short, this means that the neighborhood mom and pop store needs to have a stronger online presence. People aren’t just searching for ’restaurants’ anymore. They are searching for “restaurants in my locality”. That’s the importance of Search in the lives of people and businesses.

People want to know whom they are dealing with. The customers are checking for a business’s website, location, map or directions, social media links, contact information, hours and even a photo of the owner or staff.  They want to be able to visit a firms business location even before they step foot through its door. Even in the face of a global economy more and more people are realizing the importance of community and want to give their business to local merchants.

Search engines as we know it are the single largest source of web traffic. When people are looking for something online they go to a search engine first. Unless of course they know the site they want to go to and navigate directly to it by typing their domain into the browser address bar.

To market a business online the business wants internet users that don’t know their site yet to be able to find them. And it’s through a search engine that they often usually find a business. If the search engines don’t know about a businesses website, or even if they do, but it’s not well optimized for the businesses main search terms, then they miss out on that valuable traffic. Search engine traffic is one of the most valuable sources of traffic.  An internet user conducting a search has a specific intent. They are looking for something in particular. If they are looking for what you have then they are very likely to be a motivated buyer. So getting good exposure on the search engines, page 1 for the best keywords, is essential to successfully marketing a business online. Search Marketing can greatly improve sales lead generation and brand awareness and deliver unparalleled marketing ROI.

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a form of Online Marketing that involves the promotion of websites by increasing their visibility through directory listings. Search Engine Marketing can take on many forms. Search engine marketing describes an advertising technique which companies use to increase their rankings on search engines according to specified keywords. Once these keywords have been selected, the websites are submitted to well-known search engines to allow a greater avenue of visibility.

What Are The Most Popular Search Engine Marketing Techniques?

The most effective techniques change very frequently as search engines adjust their algorithms. Basically, search engines use complex programs to ensure that their visitors find worthwhile content. However, the following strategies are often utilized by marketers to generate prominent rankings:

  • Optimizing for Local Search: A business site needs to be submitted to Local Directory Listings. This is one of the keys to Search Engine Marketing. Most small businesses are
    not found within their local areas because of the lack of directory listings.
  • Search Engine Optimization: In this type of marketing strategy, companies employ several techniques to associate their websites with specific keywords. There are on-page and off-page search engine optimization methods.
  • Pay Per Click Advertising: PPC advertising has become one of the most popular ways to improve a website’s rankings in search engines. Successful companies sell advertising space on their sites in association with relevant keywords.
  • Paid Inclusion in Search Engines Some search engines sell advertising space inside of their results. Essentially, marketers pay search engine providers to list their websites in search results. This helps associate a website with popular search terms (keywords)

 Zynosure Consulting, Dubai based Management and Marketing Consultancy is an expert at search engine optimization and can help businesses to make their website get the rankings it deserves and get that valuable traffic.



In today’s social media age merging online and offline marketing efforts is quintessential for the success of any brand. Online interactions are but the very first step to creating and building meaningful relationships with a brands stakeholders – the customers.

Social media has opened up ways like never before to build equity and foster meaningful relationships with existing customers and prospects without actually being physically close. But nevertheless, nothing comes close to or can replace a one-on-one interaction by a brand with its customer! Whether that takes place over the phone or in person, closing the gap between relationships built over social media or online can ensure that a brand or businesses marketing efforts aren’t wasted.

The traditional consumer path to purchase has evolved. Shoppers are no longer divided between online and in-store, and individual sales are difficult to classify as e-commerce or brick-and-mortar since a single purchase can be inspired by mobile, researched on desktop, and bought in-store. Digital influence is expected to grow, and an estimated 64% of sales in 2015 was learnt to be influenced by a digital channel.

This doesn’t come to say that brands can rely solely on digital to attract consumers and treat their actual physical stores as bare bones stock rooms. In fact, 72% of shoppers consider the in-store experience the most influential factor in their purchase decision.

The internet has proven itself to be a power engine for commerce. Just about every business owner and marketer is aware that they can use the internet to sell items online or encourage people to visit a physical store. However, a recent report from eMarketer shows that to truly take advantage of online marketing, business owners need to meld their offline and online shopping experiences.  Consumers expect an experience that enables them to buy online, pick up and return in-store. This requires brands to collect consumer data across all channels.   Consumers continue to choose the channel that’s convenient to them and the battle to create a unique experience that’s relevant to the customer’s needs and demands attention is causing disruption in both the digital and bricks and mortar space.

The internet helps businesses on both sides of ecommerce. According to eMarketer, 78 percent of US online consumers have made a purchase in-store after browsing for a product online. Clearly, traditional internet marketing works for offline retailers. It works in reverse almost equally as well. The same eMarketer reported noted that 72 percent of US online consumers have made a purchase online after browsing for a product in-store.

Merging the offline and online shopping experience takes effort on the part of the business. In essence, the company’s internet marketing will need to run two programs at once. A system to inform and bring customers to the physical store and a different program to assist customers while they are shopping. Merging online and offline shopping experiences will be come more important as consumers become more accustomed to buying things online that they used to buy in-store in the past.

Zynosure Consulting is a 360 degree marketing consultancy offering a plethora of services including revolutionary Augmented Reality technology products for helping clients merge their online and offline. Zynosure is the official marketing partner of Unveyl Augmented Reality App in the UAE.


Digital Marketing – Why it is important


Digital media has taken the world by storm and made digital marketing fast become one of the most powerful tool in the hands of marketers today.

The world is rapidly shifting from traditional media to digital media and consumers are relying more on digital content than any other content. Consumers are exposed to messaging at every single turn of their lives – in their morning newspaper, on billboards, through SMS messages, WhatsApp and BBM broadcasts and on the radio as they commute to work. They encounter messaging on their computer screens, on their mobile devices, television screens and road side digital displays and signages.

The world has largely become a multichannel world, and consumers expect marketers to reach them at the touch points, and on the devices, that are most convenient for them. Be it SMS marketing, Email newsletters, WhatsApp broadcasts or Online advertising initiatives.

These factors make it quintessential for marketers to consider every single channel with particular reference to digital channels before planning out and devising their marketing strategy.

The role that Digital plays in the marketing mix is very significant notwithstanding the fact that we aren’t quite ready for 100% just yet. Needless to say, digital is the only medium that allows for one to one communication and also the only channel that can be optimized in real time. That means that communications can be personalized, tracked and optimized in real time. In short it is the only performance driven channel available at the hands of marketers today therefore making it a very valuable part of the marketing mix.

How much exposure the audience has to digital is a question that every marketer needs to answer first. It’s also important to remember that digital has strongly and powerful become the medium of today.

Today, even traditional media has become digital. Consumers read newspapers on their tablets, listen to radio on their phones and watch movies or TV shows on their laptops. Even billboards have gone digital. Eventually, every ingredient of the marketing mix will at least have a single digital component.

Ultimately marketers need to understand what drives consumers to the store to buy their products – whether it’s mobile coupons, newspaper circulars, billboards or full-page takeovers on news web portals.

The balance will be different for every product and for every consumer. Trust your customer data and past campaign performance to determine how greatly digital needs to factor into your marketing mix today.

Content Marketing Trends – 2015

Content marketing isn’t just a buzzword — it’s the key to connecting with today’s hard-to-reach consumer. As a powerful tool more and more marketers are using it to connect with their users. In fact, many companies have already taken content marketing to be the core of their marketing strategies.

Content Marketing is a cost effective way to tell your story while engaging your audience at the same time

Marketers are constantly coming up with new strategies to build their brands and reach new users, and content marketing is a great option. Creating compelling content for your marketing campaigns can be very challenging, but if marketers can quickly adapt to the constantly changing and complex solutions and platform out there, they can stay miles ahead of their competition.

Here are some of the biggest trends we have seen this year so far:

Enhanced Budget:


Marketers now spend over 25% of their marketing budget on content marketing and this percentage is more likely to grow in the near future. According to Content Marketing Institute, 59% of the marketers interviewed say that they will increase spending on content marketing in 2016. Now is the time for marketers to take advantage of this trend and invest more in content marketing for better results next year.

Visual storytelling:


Nowadays consumers can easily access images and videos on the go and are often choosing this format over long form text. This has forced marketers to create more visual context that is engaging and captures the attention of their usres. The use of visual platforms such as Instagram and Snapchat has increased tremendously in 2015. There has been a 17% increase alone in Instagram usage for content marketing this year, and this number is likely to grow in the near future.

Contests and Quizzes:


In this fast paced business environment, marketers have always to come up with new methods to effectively communicate with their audience. They have now turned to contests and quizzes that are cost effective, more interactive and engaging.


Website analytics and SEO data analysis concept.

Marketers have used dozens of analytical tools to know how their customers are interacting with their content, and are gaining valuable insights on their strategies. According to AdAge, marketing analytics currently is 6.7% of the total marketing budget but it is expected to increase to 11.1% in the next three years. For marketers, investing in analytics is always a smart choice to get the best out of their campaigns.

Mobile usage:


As more and more users are on their mobile devices now than before, it’s no surprise that marketers are now creating more content for mobile audiences. In Q1 2015 mobile video views increased 100% year-over-year. Brands using video and image based content can expect a major and growing portion of users coming from mobile.

Content marketing is here to stay and marketers will continue to move away from more traditional marketing tactics in favor of creating more relevant and engaging content in campaigns for their users.