Content marketing isn’t just a buzzword — it’s the key to connecting with today’s hard-to-reach consumer. As a powerful tool more and more marketers are using it to connect with their users. In fact, many companies have already taken content marketing to be the core of their marketing strategies.
Content Marketing is a cost effective way to tell your story while engaging your audience at the same time
Marketers are constantly coming up with new strategies to build their brands and reach new users, and content marketing is a great option. Creating compelling content for your marketing campaigns can be very challenging, but if marketers can quickly adapt to the constantly changing and complex solutions and platform out there, they can stay miles ahead of their competition.
Here are some of the biggest trends we have seen this year so far:
Marketers now spend over 25% of their marketing budget on content marketing and this percentage is more likely to grow in the near future. According to Content Marketing Institute, 59% of the marketers interviewed say that they will increase spending on content marketing in 2016. Now is the time for marketers to take advantage of this trend and invest more in content marketing for better results next year.
Nowadays consumers can easily access images and videos on the go and are often choosing this format over long form text. This has forced marketers to create more visual context that is engaging and captures the attention of their usres. The use of visual platforms such as Instagram and Snapchat has increased tremendously in 2015. There has been a 17% increase alone in Instagram usage for content marketing this year, and this number is likely to grow in the near future.
Contests and Quizzes:
In this fast paced business environment, marketers have always to come up with new methods to effectively communicate with their audience. They have now turned to contests and quizzes that are cost effective, more interactive and engaging.
Marketers have used dozens of analytical tools to know how their customers are interacting with their content, and are gaining valuable insights on their strategies. According to AdAge, marketing analytics currently is 6.7% of the total marketing budget but it is expected to increase to 11.1% in the next three years. For marketers, investing in analytics is always a smart choice to get the best out of their campaigns.
As more and more users are on their mobile devices now than before, it’s no surprise that marketers are now creating more content for mobile audiences. In Q1 2015 mobile video views increased 100% year-over-year. Brands using video and image based content can expect a major and growing portion of users coming from mobile.
Content marketing is here to stay and marketers will continue to move away from more traditional marketing tactics in favor of creating more relevant and engaging content in campaigns for their users.